Lanz Clinton Valdez · Full Stack Web Developer
I build web experiences that ship cleanly and convert.
Strong product judgment, tight feedback loops, and careful execution. I’m happiest when the work is measurable: speed, SEO, clarity, and maintainability.
What I do
I aim for clarity and momentum: small, correct steps that add up to a system you can evolve.
Clear messaging, fast load, and SEO-friendly structure—built to ship and iterate.
Simple architecture, good defaults, and guardrails that help teams move without breaking things.
Schema-first thinking, predictable error handling, and performance-aware queries.
I optimize for correctness and long-term change: migrations, indexes, and pragmatic constraints.
How I work
Good engineering is mostly decision-making: choosing constraints, setting boundaries, and keeping the system legible.
- 1Align on outcomes
Clarify what success looks like (conversion, activation, speed, SEO) and the constraints we must respect.
- 2Design the smallest safe path
Pick a structure that supports the goal without over-building. Prefer boring, testable patterns.
- 3Ship in tight loops
Get something real in front of users early, measure, then iterate with focus.
- 4Leave the codebase better
Readable code, sensible boundaries, and documentation where it pays off.
Principles
The goal is software that works today and stays pleasant to change tomorrow.
I optimize for good decisions: the simplest approach that meets the goal, with room to grow.
Fast pages and fast workflows—measured and improved where it matters.
Readable code, clear boundaries, and predictable patterns so teams can move with confidence.
Keyboard and screen-reader-friendly UI isn’t optional; it’s part of quality.
If you’re hiring for product-minded engineering, send a message. I’ll respond with next steps and a clear timeline.